Labeling is the primary means of communication between companies and consumers. Through it, essential product information, nutritional data, safety measures, and marketing tools are provided.
In a context where consumers are more health-conscious, labeling allows them to:
- Compare products and brands.
- Make informed decisions about the foods they consume.
- Identify healthier options and avoid risks associated with excessive consumption of certain products.
Regulatory norms and standards protect against false or misleading representations on labels, promoting transparency and consumer trust.